On July 13, in the exceptional setting of the prestigious New York Yacht Club in Manhattan, the presentation of the Genoa International Boat Show took place for the first time in the financial capital of the United States of America.
On this occasion, the public was treated to a preview of the Boat Show, which will take place in Genoa, Italy, from September 22 to 27 of this year.
Such an important event for the entire Italian nautical industry deserved a unique place for its announcement, none better than the world capital of American business, New York.
With its recognized historical heritage and prestige, the Big Apple has always played a central role in the global yachting industry. Along with Miami and Fort Lauderdale in Florida, the city is a world leader in research, innovation and cutting-edge boat design.
The United States consistently represents the world’s largest market for the commercial presence of Italian yachting around the world. With 10 years of continuous double-digit growth, the American market is a record location for the Italian nautical industry.
2021 saw around $500 million in revenue and 2022 shows an increase of +102% over the same period.
This is not surprising as the Italian nautical industry represents the driving force behind the Made in Italy brand with yachts and boats that successfully combine the world’s highest standards in technology, design and materials, with exceptional performance, innovation, style and creativity.
A clear sign of the worldwide response to the exclusive craftsmanship and experience of the Made in Italy brand can be seen in the many Italian companies that remain unrivaled leaders in the sector, and in the International Boat Show in Genoa, a event of absolute international importance.
The only way to properly admire the full range of innovations at the heart of the production process of boats and yachts bearing the Made in Italy brand is to visit the Genoa International Boat Show, the only international showcase of the Italian maritime industry. , which, in its next 62nd edition scheduled for September 22-27, will make more than 1,000 boats available to a global audience of visitors.
The export of Italian yachts reached a record level in the first months of 2022, reaching the threshold of 3.5 billion dollars, making the American market a clear and essential strategic target for our shipyards.
The communication campaign to promote Italy’s excellence in the nautical industry, thanks to the partnership developed in recent years by the Italian Maritime Industry Association and the Italian Commercial Agency, starts today in New York and will serve to consolidate the established sales leadership in the United States, the number one destination for boats and yachts flying the Made in Italy flag. – Stefano Pagani Isnardi, Head of the Research Department of the Italian Maritime Industry Association.
If 2021 has been a banner year for Italian sales in the United States and 2022 has already started in double digits, then this year – and the years to come – will surely be a year destined to maintain and reaffirm the reputation of genuine products. Made in Italy. across the United States, starting with New York: we did this in May for fashion, design and jewelery with Italy on Madison; we did it for food and wine in June at Fancy Food; and in July for boating. And others will perform in the United States, starting with Miami, then Los Angeles, followed by Chicago and Houston – Antonino Laspina, director of the Italian commercial agency in New York, coordinator of the American network.
With our industry’s global leadership, it would have been impossible not to communicate its key importance to its premier trade market and while on the one hand we have increased the number of trade events and participating companies, we are also in New York for the first time and intend to be in Fort Lauderdale, always striving to communicate to the world the importance of this sector and this international boat show – Carlo Angelo Bocchi, commercial agency office Italian from Miami.
Panelists who took part in the event included:
Fabrizio Di Michele, Consul General of Italy in New York
Antonino Laspina, Director – New York Italian Trade Agency, American Network Coordinator
Carlo Angelo Bocchi, Director – Italian Commercial Agency Miami Office
Andrea Fiano, Moderator – Editor at Global Finance
Stefano Pagani Isnardi, Head of the Research Department of the Italian Maritime Industry Association
Marco Segato, CEO of Sanlorenzo Americas
Sergio Sagramoso, Americas Representative of Cantiere Del Pardo