According to organizers, the continued holiday boom and increased UK boat sales contributed to the success of the Southampton Boat Show 2021.
Southampton Boat Show organizers believe increased interest in boating and sailing in the UK, driven primarily by travel restrictions following the COVID-19 pandemic, has led to a 2021 event ” healthy and positive ”.
British Marine CEO Lesley Robinson said that although the number of exhibitors decreased slightly from previous events, demand for products was high, with some exhibitors reporting the best sales they have ever had at a living room.
“We get a very good quality of visitors and customers at the show and the exhibitors sell, including boat brokers, boat sellers and fittings,” she said.
Robinson said some exhibitors struggled because “stocks just didn’t show up,” largely due to supply chain issues from COVID-19 rather than Brexit.
But she acknowledged that the increase in demand was “a good problem for the industry”.
“We have over 350 exhibitors here and 500 boats between land and marina, so it’s a pretty big show, but we’re down slightly from 2019 in terms of numbers, but I have to look overall. industry and it’s a stock issue. The feedback we get from exhibitors is that they sell, ”she explained.
Many brokers and boat sellers in the UK are reporting a marked increase in sales of new and used boats.
Alasdair Marshall of SE Yachts, who are agents for Najad and Arcona, said they experienced “good attendance” at the show.
“We are delighted to have serious buyers,” he said.
Ancasta Group marketing director Will Blair said the boat brokerage firm had “accepted deposits on Beneteau and Lagoon”.
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Robinson said the show also made financial sense for British Marine, which is a non-profit organization.
She said the new layout, designed to link the lounge to the city of Southampton, had been successful and there was “huge potential” to develop the different areas by 2022.
The layout changes were also well received by the exhibitors.
Drascombe by Churchouse Boats Owner and General Manager Sharon Geary Harwood said: It’s nice to be back and seeing people face to face, and we have some really interesting conversations. We love the new layout – it works great. ‘
British Marine pledged in 2019 to make the show more sustainable with voluntary restrictions, such as a ban on single-use plastics, becoming mandatory for 2021.
In 2019, 7.5 tonnes of waste could not be landfilled due to the commitment.
Robinson said she was “disappointed” to learn that some of the 2021 catering vendors were selling drinks in plastic bottles, especially as water refill points were set up around the grounds of exposure.
She said exhibitors can expect more mandatory environmental commitments in 2022 to make the 53rd Southampton Boat Show even more sustainable.
Premier Marinas and Bentley were co-winners of the show’s 2021 Exhibitor Sustainability Award in recognition of their eco-friendly behavior.
Commenting on their victory, Premier Marinas CEO Pete Bradshaw said, “For Premier, it’s been a long journey and it continues. We are very proud of the team’s accomplishments so far, including being the first marina operator to introduce waste recycling at all of our sites, leader in solar power generation, our ablution facilities marina with water saving functions and pumping facilities for safe disposal of “black water”. We are measuring our carbon footprint with the goal of achieving net zero by 2050 and we are engaging in The Green Blue initiative to help educate ourselves and our customers. ‘