Luxury boatbuilder Princess Yachts will make its two-ship world debut when the German boat show in Düsseldorf returns after a Covid hiatus.
The Plymouth-based automaker will launch the Princess X80 and the all-new V50 at Boot Düsseldorf. It will also make its show debut of the Princess X95 and Y72, while the Princess F55 and V55 will be the six yacht show at stand 6B21 from January 22 to 30, 2022.
Boot was canceled in 2021 because of the Covid but organizers now expect more than 1,500 exhibitors from at least 50 countries, filling 17 exhibition halls and 220,000 m² of exhibition space.
The commercial event, organized by Messe Düsseldorf, has been a successful success for Princess Yachts in the past. It took orders for £ 30million of boats in 2018 and £ 38million in 2019 and said in 2020 it had enjoyed ‘unprecedented number of stand visitors and sales levels’.
Visitors to 2022 will see the two yachts from Princess’s new Superfly X Class range, the X80 and X95.
Featuring an extended flybridge that offers 30% more interior space than a traditional motor yacht, the X80 is the smaller sister ship to the award-winning X95.
The X80 features an enclosed deck and Skylounge on the upper deck, as well as an optional master cabin forward on the main deck.
Together with naval architecture firm Olesinski and design firm Pininfarina, Princess has created what he calls “the ultimate in avant-garde yacht building with an evolved design designed for an extended time in sea ”.
The Princess booth will also host art installations from the brand’s partners, including Ecoworks Marine, Oceanographic and Salcombe Distilling Co.
Antony Sheriff, Executive Chairman of Princess Yachts, said: “Princess Yachts is delighted to see the return of the highly anticipated Düsseldorf 2022 start-up and looks forward to the opportunity to be back with the Messe Düsseldorf team in person.
“We will be in Düsseldorf with an innovative range of boats that epitomizes all we are – improved efficiency and seakeeping; innovative packaging; and the extraordinary elegance of design for which we are renowned.
“With our full X-Class lineup on display, along with the all-new V50 and Y72, we can’t wait to show the world how we continue to push the boundaries of yacht design. “
Princess Yachts’ return to the German boat show comes as it reveals it wants to build another factory in the Plymouth Freeport area so it can produce more ships, employ more people and fill an order book of $ 1 billion.
The manufacturer is considering a new production facility at its South Yard base in Devonport, which is included in the £ 50million Plymouth Freeport area.
Business Live’s Southwestern business reporter is William Telford. William has over a decade of experience reporting on the business scene in Plymouth and the South West. It is based in Plymouth but covers the entire region.
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It’s still early days and no plan has been made yet, but the company and Plymouth City Council have confirmed that a new plant is on their radar. Princess Yachts is just one of many companies, including some overseas, that are considering the Freeport, which will be called Plymouth and South Devon Freezone.
A general business plan is due to be submitted to the government by the end of November, and if all goes well, a full business case will be approved in spring 2022, unlocking £ 25million in government funds, which will be matched locally. The free zone could be operational by summer 2022 and would include sites in Devonport’s South Yard, Langage Energy Zone and the still unbuilt Sherford Business Park off the A38.