Luxury boatbuilder Princess Yachts has achieved “great commercial success” after selling more than £ 29million worth of ships at a boat show in the United States.
The Plymouth maker hit hard at this year’s Palm Beach International Boat Show in sun-drenched South Florida. Princess Yachts America first presented a range of eight yachts representing the six classes of Princess ships at an American boat show.
James Nobel, Vice President and Marketing Director of Princess Yachts America, said: Further improve the final tally.
The lineup included the World Boat Show debut of the Superfly X95; the revolutionary R35 performance sports yacht; the S-class boats – the S66 and S62 – as well as the Y78 and Y85, described as a “true triumph of contemporary design”.
The F45, a yacht that offers unprecedented space, quality and flexibility, as well as the V65 representing the V-class, with engines carrying passengers up to 38 knots, were also on display.
Show organizer Informa created a safe environment for exhibitors and visitors to attend the event, enabling US distributor Princess Yachts America to achieve “great business success” during the show.
However, no one from Plymouth Headquarters was able to attend, as overseas travel is still prohibited during Covid restrictions. But the company, the UK’s largest luxury yacht builder, was represented by Princess Yachts America and its Florida-based US regional manager.
“With an expanded display highlighted by the world premiere of the X95 and the North American premiere of the F45, Princess and Princess Yachts America welcomed a record number of visitors to the 2021 edition of the Palm Beach International Boat Show,” said Mr. Nobel. .
“Princess and Princess Yachts America would like to thank Informa, as well as all of our dealers and support providers for their incredible efforts in helping us produce a safe and successful show. “
Business Live’s Southwestern business reporter is William Telford. William has over a decade of experience reporting on the business scene in Plymouth and the South West. It is based in Plymouth but covers the entire region.
Staying in touch: BusinessLive newsletters have been redesigned to make them even better. We send morning newsletters straight to your inbox on the latest news, views and opinions in the South West. Also receive our last minute alerts and weekly sector reviews. Register now – it’s free and it only takes a minute. To subscribe to the daily Business Live newsletters, click here
And visit the LinkedIn Business Live South West page here
The Palm Beach International Boat Show 2021 was seen as a milestone as it represented a return to form for the industry after a period of global uncertainty.
“I am extremely grateful to the Princess Yachts America and Informa teams for ensuring that the safety of everyone at the show is the top priority,” said Will Green, Princess Yachts Sales Director. “We were absolutely delighted to have had the opportunity to present the Superfly X95 at Palm Beach, the results of the show are surprisingly positive and we are delighted with this achievement.”
The 35th Palm Beach International Boat Show, opened on March 25 and ended on March 28, 2021. Antony Sheriff, executive chairman of Princess Yachts, said he was delighted the company was able to present the X95 at Palm Beach and said, “The Le X95 breaks the mold of traditional yacht design. The unique open architecture offers 10% more exterior space and 40% more interior space than a traditional motor yacht of similar exterior dimensions.
“We are also deeply grateful to the show organizers, who take the safety of exhibitors and visitors seriously by providing a secure Covid-19 environment in which the show can operate. “
Tom Carroll Jr, President of Princess Yachts America added, “The opportunity for the industry to come together and present the show in a safe and professional manner will no doubt prove to be a highlight in an otherwise challenging time for events. .