Cottonwood Shores boat store opens June 1


Highland Lakes acquires a new dealer and boat repair shop. NXTLVL Marine LBJ is scheduled to open June 1 at 4011 FM 2147 in Cottonwood Shores. Construction of the facility is well advanced.

This is the second location for NXTLVL Marine, which has a place in New Brunswick.

The Cottonwood Shores location will sell boats from Montara, Xcursion and Trifecta and will have a full-service boat repair shop and professional store stocked with everything people need to have fun on the lake. .

It will also be a turnkey golf cart dealership with Club Car as its main brand.

Hours of operation are 9 a.m. to 6 p.m. Tuesday to Friday and 9 a.m. to 5 p.m. Saturday.

NXTLVL Marine is a family business. Eric Chase, who describes himself as a serial entrepreneur, has started a number of businesses. When he sold his previous business, Chase decided to pursue something else.

“I’ve always wanted to do something fun, something my family could be involved in,” he said.

That something was NXTLVL Marine in New Braunfels, which he opened in August 2020 with his son Parker and family friend Blake Flanigan. Soon after, Chase’s daughter Addison joined the team.

Parker and Flanagan will operate the New Braunfels site, while Chase and Addison will operate the Cottonwood Shores site.

“It made sense that our expansion was in this region,” he said of the Highland Lakes. “From (Texas) 71 to Marble Falls is an incredible commercial thoroughfare.”

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