Cleveland Boat and Fishing Show Goes Digital


The 64and The annual Cleveland Boat Show & Fishing Expo is moving full speed ahead, albeit in a digital format. Meanwhile, the Marine Industries Association of South Florida practically promoted careers in the marine industry.

Building on the success of the Northwest Marine Trade Association’s pilot digital show for its annual Anacortes Boat & Yacht Show last June, the Lake Erie Marine Trades Association will bring its 2021 Cleveland Show to computer screens across Ohio.

“In January, we’ll be taking Ohio’s oldest and largest boat show to the homes of our state’s more than half a million registered boat-owning families,” announced Michelle Burke, president of LEMTA. “We have told boaters across our state that waiving our popular in-person show is consistent with other major winter shows in our industry which have a primary concern for the safety and well-being of all boating families and exhibitors. So we’re going to showcase the latest boats and gear in a new and exciting way.

The new online format will include virtual dealership tours, guided tours of select boats and equipment, and even direct conversations with salespeople.

Along with the scheduled 10-day virtual show—double Cleveland’s normal 5-day schedule—participating dealers in Northern Ohio will also be hosting special events, hours, and activities in the showroom.

“Mirroring our normal in-person trade show,” Burke explained, “we will continue our extensive digital and traditional media advertising for the online event to bring people first to the virtual trade show and then to the venues. exhibition of our dealers.

Much like the in-person show, a key part of the new digital show will emphasize the traditional January message that boat buyers can take advantage of special dealer discounts and manufacturer-backed sales incentives on new boats and equipment during the show.

“Our member dealers recognize that there is a big cost saving in not attending a live show in January,” says Burke, “and they see the need to reallocate some of that money to marketing in the critical period. of January.”

MIASF is for young people

Kudos to MIASF for reaching out to local youth promoting the many career opportunities in the long list of maritime businesses in the region.

In partnership with HANDY, a local nonprofit that has long served more than 50,000 Broward County youth, MIASF Digital Media and Outreach Coordinator Megan Piggott provided an overview of the maritime industry, then spoke moderated a panel of industry leaders.

More than 70 people, aged 12 to 25, participated virtually from three different HANDY locations. The panelists talked about their backgrounds and experiences, their careers and the advice they would give to young people embarking on their careers.

As part of the program, the three groups of young participants were then challenged to create an advertisement that would “sell viewers” ​​a career in the maritime industry. The advertisements were reviewed by leaders of MIASF’s Education and Workforce Committee, judging creativity, industry knowledge and persuasiveness. The winning publicity came from HANDY’s Wells Center and entrants earned a well-deserved special dinner delivered to their venue.

A tip to MIASF panelists, including: Erena Fridman, Yacht Service Technician Apprentice at Derecktor; Ionna Hernandez, business development manager of International Registries, Inc.; and Richard Grennen, CEO/President of FHG Marine Engineering.

The HANDY LIFE program focuses on education, youth development, and economic self-sufficiency through activities such as mentoring, emergency needs assistance, educational workshops and support, and skills training. life skills.

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